The Donation Check Was Cut! Thanks to All Those That Contributed!

In August, we had our Annual Insider Wealth Summit in Coeur d Alene, Idaho. As we did the year prior, we held a Charity Golf Tournament with the proceeds going to a charity of our choice. More »

New Private Money Company Announces Grand Opening!

Cogo Capital Helps Local Real Estate Investors and Housing Market We are very excited about the timing of this project said Lee Arnold, CEO of Cogo Capital. More »


The Stock Market is a Drama Queen… Again


Lee Arnold
By now you have most likely heard the news that Ben Bernanke, the Chairman of the Federal Reserve Bank, announced that the Federal Reserve intends to slow down the purchase of 85 billion dollars in Treasury Bonds and Mortgage Backed Securities, which, up to this point, have been fueling the housing recovery.
He stated that the US economy is slowly coming back to a state of stability with unemployment sitting at 7.6%. He also mentioned that as soon as unemployment drops below 7%, they would slowly pull back on the aggressive bond buying program.
This news sent shock waves throughout the stock market causing a 300 plus point drop in the Dow. Prior to that, the Dow had been hitting and hovering at record highs, north of 15,000 points, however, after Bernanke’s announcement, the Dow quickly plummeted.
This roller-coaster ride is nothing new though. Just this year, a bogus tweet sent the markets into a virtual tailspin. And everyone remembers the infamous “Flash Crash” of 2010, which wiped out $1 trillion in stock value. It took over two months for the market to rebound from just 20 minutes of havoc.
NUMBER 1: If you’re tired of all the stock market drama and would like a more stable investing strategy, with healthier returns, then you need to read the Golden Age of First Trust Deed Investing.
You can get your own copy of it here:

This is the only ebook and video training that teaches you how to increase your returns (outside of the conventional financial model), invest in the burgeoning real estate market (without buying or fixing up a single property), and enjoy ongoing and healthier returns on your investments (without pandering to the stock market’s drama).
NUMBER 2: This is the time to buy, and fix and flip homes. With interest rates still at 4%, new home buyers know that this is their “do-or-die” moment.
So, while everyone is bailing from the stock market, do what you know best and invest in real property, either as a real estate investor or a private money lender. And get this book and video training. Whether you borrow or lend private money, it’s an incredible eye-opening read and shows you how to make money in real estate.
Get your own copy of it here:
Happy Investing,
Lee Arnold

Secured Investment Corp -Lee Arnold Visionary Award

Secured Investment Corp

On behalf of Secured Investment Corp’s Executive Management Team, Dean Hutching, COO of Secured Investment Corp, issues the “Visionary of the Year” award to Lee Arnold, CEO.

“Lee has led the company through uncharted waters in 2012,” said Dean Hutchings.

Secured Investment Corp’s Meteoric Rise and triple digit growth over the last three years isn’t just the result of its team, it’s also being in the right place at the right time. In a market where real estate prices are the lowest they have been in over 50 years, and a banking system that continues to refuse funds to real estate investors, Secured Investment Corp is positioned as the market leader in  Funding for real estate investors.

Making Your Client the Star

Clients and customers are the lifeblood of every business. As much as this may be common knowledge to most of us, sometimes we get lost in our everyday “to do” list and, therefore we could all use a reminder about the small and simple things that can create great customer experiences and strengthen customer loyalty.

Little things like smiling, being proactive, and remembering to say “please” and “thank you” are obvious customer service related actions. But let’s face it, we’re all human and it can be difficult to remember to do the simple things, like sounding cheerful when answering the phone on a cold, rainy day or always using the client’s name in the course of a conversation.

Here at Private Money Exchange and Secured Investment Corp., we’ve been talking a lot about customer service and the theme has been “Making the Client the Star”. So I started asking friends and colleagues what tricks they personally use to make their clients and customers feel important. Here are a few really interesting ones I thought I’d share:

“Smiling” with Your Voice – Almost everyone is familiar with this one. But sometimes those cold, rainy days can make a person sound a little gloomy, even when they aren’t really feeling that way at all. Jennifer, who works the front desk at a title company, says she answers each call by prefacing her greeting, “It’s a great/beautiful/wonderful day at (COMPANY NAME), this is Jennifer, how can I help you?” In fact, I’ve noticed many more businesses these days using versions of this salutation. Jennifer points out that it serves as more than just a pleasant welcome message: “It’s almost impossible for me not to sound positive every time I say it, even if I AM in a relatively bad mood!”

Using a Client’s Name – Brian, a realtor, acknowledges that using a client’s name can go a long way in personalizing the customer service experience. Instead of having to keep reminding himself to do this, he says he decided to use people’s names whenever he could. Everyone from his cell phone customer service agent to the bag boy at his local grocery store gets a “Hello (So-and-So)”, or a “Thanks (So-and-So)”, and eventually it became second nature. What’s more, by doing this, folks not only tend to really appreciate it, but they REMEMBER YOU.

Ultra Personalization – James works as an inside sales rep and pulls up his customer’s record when a call comes in. In addition to quickly reviewing account details, he scans a special set of notes of birthdays, grandchildren, spouse’s name, sports interests, etc. he has started collecting over the last year. Each time the client calls, he leverages it in the conversation. It brings client interaction and a whole new level of trust to the relationship.

Please, Thank You, and You’re Welcome – Your mother probably taught you these fundamental rules. And while most of us have no trouble treating our clients with respect, never forget that part of building trust with your client is that they are not only observing the way you treat them, but the way you treat all PEOPLE. No matter how fancy the sales lunch, most customers will take note of subtleties like whether or not you thanked the hostess or asked for your check “please”.

I’d like to get more input on this topic! How do YOU make your clients/customers feel important, and how do you go about it? Let me know. You may be doing something that could help impact my business in the future. If so, thanks in advance!

5 Quotes from American Entrepreneurs

5 Quotes from American Entrepreneurs

“Capital isn’t that important in business. Experience
isn’t that important. You can get both of these things.
What is important is ideas.”
- Harvey Firestone, founder of Firestone Tire

“Your time is limited, so don’t waste it living someone
else’s life. Don’t be trapped by dogma – which is living
with the results of other people’s thinking. Don’t let the
noise of other’s opinions drown out your own inner
voice. And most important, have the courage to follow
your heart and intuition. They somehow already know
what you truly want to become. Everything else is secondary.”
- Steve Jobs, co-founder of Apple and Pixar

“Genius is 1% inspiration, and 99% perspiration.”
- Thomas Edison, founder of General Electric

“I made a resolve then that I was going to amount to
something if I could. And no hours, nor amount of labor,
nor amount of money would deter me from giving the
best that there was in me. And I have done that ever
since, and I win by it.”
- Colonel Sanders, founder of KFC

“High expectations are the key to everything.”
- Sam Walton, founder of Wal-Mart

“How to Fall Forward” – Lee Arnold

I’m going to talk about how the highest achievers in this world deal with failure and how you can allow your falls to set you forward toward success. In this series, I’m using the book, “Failing Forward” by John C. Maxwell to illustrate this lesson of humbly-derived success.

Achievers Have Realistic Expectations.

It’s easy to set the bar too high for yourself. You’ve set a goal, you’re feeling gung-ho about it, and you see the sky as the limit. However, while you were dreaming of the climb to success, you forgot to factor in the obstacles. When planning for a goal, you have to take into account the glitches, the fallbacks and eventual detours that will take place along the way. Even someone as talented as Michael Jordan was not picked for his high school basketball team. Had he allowed that one hiccup in his life deter him from his dream of basketball, the sport would never have experienced his sensational talent! We have to expect failure. We have to be ready for its arrival, and therefore be quick to figure out a way around it. You set the bar high, just know you may trip over it a few times before you finally clear it!

Achievers Focus on Their Strengths.

Achievers spend more time and energy on what they can do than what they can’t do. A long-distance runner does not focus on whether or not he/she is the fastest runner, but rather the runner with the most endurance. Understand your strengths and put them to good use. If you’re not a good public speaker, but an excellent writer, pour all your resources into your print materials. You can’t be good at everything, but you are exceptionally talented at some things and those things should become your crowning achievements. Stop muddling over your areas of mediocrity and start honing the skills that make you exceptional! You’ll be surprised where they take you!



Stop “One-Daying” Yourself to Death

Stop “One-Daying” Yourself to Death

Many people think about success as a future event. They say, “One day I’ll write the next best American Novel.” “One day I’m going to be a millionaire.” “One day I’m going to be famous.” “One day ________________.” You fill in the blank.

We all do it. We all have our “One day” goals or aspirations, but this “One Day” mentality projects our success sometime into the far-flung future. A large problem with living in the future is that you’re not experiencing a vibrant and fulfilling life right now. You’re not noticing the richness and knowledge that others have to offer you, nor the opportunities that continually crop up around you. If you want to achieve success, your “One Day” needs to begin today.

How do you know you’re living in the present? There are a few signals.

1. You feel revved up and ready to go. If you’re no longer projecting your success into the future, but rather on the “today,” then your energy and your focus is acute and centered.

2. You don’t experience fear or guilt. If you’re not focusing on the past, you can eliminate guilt and if you’re not thinking about the future, then you can eliminate fear. There is no room for fear and guilt in success!

3. You’ll be calm and focused. If you’re not fretting over past mistakes or fearing possible future challenges, then you can focus entirely on the tasks at hand.

4. You’re making headway for future goals. Living in the moment means that you’re ultimately planning for the future. Your actions have long-lasting effects on what happens in your future. Which leads us to…

5. Your choices take on a new sense of importance when you’re living in the present. Everything matters right now.

Living in the moment, focusing your energy on what is taking place today, and enjoying your present opportunities is empowering. It means living consciously and knowing how your thoughts and actions affect your life. So, regardless of what your “One Day” goal is, make sure you’re putting the steps into motion today to make it a reality.

CEO Fireside: Have you factored in regret (ebook bonus)

CEO Fireside: Have you factored in regret (ebook bonus)

In preparation for tomorrow’s CEO Fireside, I’ve been reading about how some of the great visionaries of our time view entrepreneurship and building your own business.

One phrase caught my attention in particular:

“If you have a business idea and are currently debating whether to start a new business or take the safe route, it is important to factor one major component into your decision: regret.”

I can’t tell you how many times I’ve heard people say, dripping with regret, “I wish I had done “x” because someone else did it and now their banking on it!” This shoulda, woulda, coulda mentality needs to end and starting tomorrow night, it will!


And just for attending, you’ll get the bonus eBook and training video that talks about the non-negotiable traits of an entrepreneur, the best “do-it-yourself” businesses of 2013, and how you can quickly become your own boss your, own way.

Register here and make sure you attend to get this free ebook and video:

In this month’s All-Content CEO Fireside we’re focusing on your business. How to properly set it up, market it and make sure it’s firing on all cylinders.

It’s Monday night, January 7th at:

5:30 p.m. PST
6:30 p.m. MST
7:30 p.m. CST
8:30 p.m. EST

Register here to be a part of this “in your face, walk-the- walk” webinar on how you can own your own business and be your own boss in 2013!

In this month’s CEO Fireside get the business acumen of the great entrepreneurs of our time and enhance your wealth considerably in Real Estate, or any business for that matter!

We’re looking forward to it!
Lee Arnold and The Staff at Private Money Exchange

Lee Arnold on NBC! Check out Lee’s Sunday Interview

We were on NBC! Check out Lee’s Sunday Interview

Lee just did a very revealing interview about the real challenge in today’s real estate market in regards to getting enough funding to be successful. It aired on Sunday, December 30th on NBC! And now you can watch it here: In this Hard-Hitting Interview, Lee Covers These Topics… – Over the years, we have found that the foremost motive for people to select a private lender over a bank is consumer dissatisfaction with traditional lending.

Many people are tired of the traditional banks’ lack of customer advocacy, as well as all of their hidden or unfair charges. Many real estate investors who walk through our doors find that banks are too rigid with their credit criteria. In this interview, Lee talks about how private lenders, like Secured Investment Corp and Private Money Exchange, are able to offer less stringent credit guidelines, while at the same time offering individual treatment and guidance through the loan process. – Access to financing is a critical issue for most real estate investors, however most lenders put limits on the amount they will lend an investor, regardless of credit history, property values, or track record.

Lee talks about how most Private Lenders are able to eliminate this challenge by offering limitless funds on great real estate transactions. Just go here to watch Lee’s NBC interview today:


Enjoy! Staff at Secured Investment Corp and Private Money Exchange

Bonus Bundle

(Value $3022.97)

Cybersale Special $147

Fast Track To Funding Fortunes: Value $197
The Golden Age of Trust Deed Investing: Value $49.97
Funding Bus Tour: Value $97.00
Free Dessert Your Way to Wealth eHomeStudy Course: Value $497
Note Buying eHomeStudy Course: Your License to Print Money: Value $497
Insider Wealth Summit: Value $497
Entire Funding Tour eHomeStudy Course: All Days, All Access: Value $497
Foreclosure Profit Maker eTraining: Value $497


Tonight, I’m going to cover this and the one MAGIC




Join me for the CEO Fireside Tonight. If you missed it on

Monday, or need to hear the good news about real estate

again, then make sure you join us tonight, December 13th:


(IMPORTANT Note: Borrowers, Lenders and Private

Money Facilitators need to attend!).


It’s tonight, December 13th at:

5:30 p.m. PST
6:30 p.m. MST
7:30 p.m. CST
8:30 p.m. EST